Quick Comparison Table
Here's a side-by-side look at how the top form builders stack up. We evaluated each on ease of use, template variety, integrations, pricing, and advanced features like conditional logic and payment collection.
| Feature | Jotform | Typeform | WPForms | Gravity Forms | Formstack | Paperform |
|---|---|---|---|---|---|---|
| Starting Price | Free / $34/mo | Free / $25/mo | Free / $49.50/yr | $59/yr | $50/mo | $20/mo |
| Free Plan | 5 forms, 100 subs | 10 responses/mo | WPForms Lite | No | No | No trial only |
| Templates | 10,000+ | 3,000+ | 500+ | 30+ | 300+ | 800+ |
| Drag & Drop | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Payment Collection | Stripe, PayPal, Square | Stripe | Stripe, PayPal, Square | Stripe, PayPal | Stripe, PayPal | Stripe, PayPal, Square |
| File Uploads | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Integrations | 150+ | 120+ | 30+ (WordPress) | 40+ add-ons | 100+ | 30+ |
| HIPAA Compliance | Gold+ | No | No | No | ✓ | No |
| Platform | Web + Embed | Web + Embed | WordPress Only | WordPress Only | Web + Embed | Web + Embed |
1. Jotform
🏆 Best OverallJotform is the world's most popular online form builder, trusted by over 20 million users worldwide. With over 10,000 ready-made templates, a powerful drag-and-drop editor, and 150+ integrations, Jotform handles everything from simple contact forms to complex multi-page applications with payment collection.
Key Features
- 10,000+ templates — The largest template library of any form builder, covering every industry and use case
- Drag-and-drop form editor — Build forms visually without any coding knowledge
- Jotform Apps — Create no-code mobile apps from your forms
- Jotform Tables — Built-in spreadsheet-style database for managing submissions
- Jotform Approvals — Automate approval workflows directly from form submissions
- Payment integrations — Collect payments via Stripe, PayPal, Square, and 25+ other processors
- HIPAA compliance — Available on Gold and higher plans for healthcare forms
- PDF Editor — Auto-generate polished PDFs from form submissions
- 150+ integrations — Connect to CRMs, email marketing tools, cloud storage, and more
- AI Form Generator — Describe your form and let AI build it for you
✅ Pros
- Largest template library in the industry
- Generous free plan (5 forms, 100 submissions/month)
- Built-in app builder and approval workflows
- Excellent conditional logic and smart forms
- HIPAA-compliant on higher tiers
❌ Cons
- Paid plans can get expensive for high-volume users
- Form styling on free plan shows Jotform branding
- Learning curve for advanced features like Approvals
- Some integrations require paid plans
Pricing
Free
5 forms · 100 submissions/mo · 100 MB storage
Starter
25 forms · 1,000 submissions/mo · 10 GB storage
Gold
Unlimited forms · 20K submissions/mo · 100 GB · HIPAA
Enterprise
Unlimited everything · SSO · dedicated support
2. Typeform
🎨 Best for EngagementTypeform revolutionized online forms with its conversational, one-question-at-a-time approach. Instead of overwhelming respondents with a long page of fields, Typeform presents questions one by one with smooth animations and a beautiful design that feels more like a conversation than a form.
Key Features
- Conversational interface — One question at a time with smooth transitions
- 3,000+ templates — Beautiful, designer-quality templates for every use case
- Logic jumps — Advanced branching that creates personalized form paths
- Video and image fields — Embed rich media directly into questions
- Typeform AI — Generate forms, analyze responses, and get insights with AI
- Picture choice questions — Visual options that boost engagement
- Recall feature — Reference previous answers to personalize later questions
- Stripe integration — Collect payments seamlessly within forms
- Custom success screens — Personalize thank-you pages with URLs and variables
- 120+ integrations — HubSpot, Mailchimp, Zapier, Google Sheets, and more
✅ Pros
- Highest completion rates in the industry
- Beautiful, modern design out of the box
- Intuitive drag-and-drop builder
- Strong survey and quiz capabilities
- Free plan with 10 responses/month
❌ Cons
- Expensive for high-volume form needs
- Limited customization compared to traditional form builders
- No HIPAA compliance option
- Response limits can be restrictive on lower plans
Pricing
Basic (Free)
10 responses/mo · 3 active forms · basic logic
Plus
100 responses/mo · 10 forms · custom themes
Business
500 responses/mo · 25 forms · file uploads · integrations
Enterprise
Unlimited responses · SSO · dedicated support
3. WPForms
🔧 Best for WordPressWPForms is the most beginner-friendly WordPress form plugin, used on over 5 million websites. Built specifically for WordPress, it offers a seamless drag-and-drop builder, 500+ pre-built templates, and smart features like conversational forms, form landing pages, and geolocation — all without leaving your WordPress dashboard.
Key Features
- Drag-and-drop builder — The easiest form builder in the WordPress ecosystem
- 500+ templates — Pre-built forms for contact, payment, registration, and more
- Smart tags — Auto-fill form fields with user data, dates, and URLs
- Conversational forms add-on — Typeform-like experience inside WordPress
- Form landing pages — Dedicated pages for your forms without sidebar distractions
- Entry management — View, search, and export submissions from your WordPress admin
- Payment collection — Stripe, PayPal, Square, and Authorize.net integrations
- Spam protection — Built-in Honeypot, reCAPTCHA, and custom captcha
- Geolocation addon — Auto-detect visitor location for smart form routing
- 30+ WordPress integrations — WooCommerce, Easy Digital Downloads, Constant Contact, and more
✅ Pros
- Best WordPress-native form experience
- Free Lite version on WordPress.org
- Excellent documentation and support
- Conversational forms add-on included in Pro
- Per-site pricing (not per-user)
❌ Cons
- WordPress only — cannot use on other platforms
- Some advanced features require the highest-tier plan
- Template count lower than Jotform/Typeform
- Add-on system can feel fragmented
Pricing
Lite (Free)
Basic contact forms · spam protection
Basic
Drag & drop · 180+ templates · smart tags
Pro
Payments · conversational forms · polls & surveys
Elite
All add-ons · user registration · surveys · priority support
4. Gravity Forms
⚡ Best for DevelopersGravity Forms is the OG WordPress form plugin, trusted by developers for over a decade. While it has a steeper learning curve than WPForms, it offers unmatched flexibility through its extensive hook system, developer API, and 40+ official add-ons. If you need to build complex, data-driven forms with custom logic, Gravity Forms delivers.
Key Features
- Extensive hook system — Over 300 hooks and filters for complete customization
- 40+ official add-ons — CRM, payment, email marketing, and utility integrations
- Conditional logic — Show/hide fields, send notifications, and route entries based on rules
- Multi-page forms — Break long forms into pages with progress indicators
- Save and continue — Let users save partial submissions and return later
- Quiz add-on — Create scored quizzes with grading and certificates
- Survey add-on — Build surveys with Likert scales and ranking fields
- Poll add-on — Create polls with real-time results display
- User registration add-on — Auto-create WordPress user accounts from form submissions
- Webhooks add-on — Send form data to any URL for custom integrations
✅ Pros
- Most developer-friendly WordPress form plugin
- 300+ hooks for total customization
- Mature and battle-tested codebase
- Excellent quiz, survey, and poll add-ons
- One-time annual pricing (no monthly fees)
❌ Cons
- Steeper learning curve than WPForms
- WordPress only
- Fewer built-in templates (30+)
- Visual builder feels dated compared to newer tools
Pricing
Basic
Core forms · basic add-ons · support
Pro
All add-ons · Stripe · PayPal · Zapier
Elite
All add-ons · priority support · multisite
5. Formstack
🏢 Best for EnterpriseFormstack is an enterprise-grade form builder that combines ease of use with powerful compliance features, advanced analytics, and deep integrations with enterprise tools like Salesforce, Microsoft Dynamics, and HubSpot. It's built for organizations that need forms to drive complex workflows and meet strict regulatory requirements.
Key Features
- Drag-and-drop builder — Build complex forms without coding
- Salesforce integration — Native two-way sync with Salesforce objects and fields
- HIPAA compliance — BAA available for healthcare organizations
- Advanced analytics — Track form performance, conversion rates, and user behavior
- Digital Signature — Collect legally binding e-signatures on forms
- Document generation — Auto-create PDFs and Word docs from form submissions
- Conditional logic — Complex branching with calculated fields
- 100+ integrations — CRM, email marketing, cloud storage, and more
- Single Sign-On (SSO) — SAML 2.0 support for enterprise security
- Mobile-optimized forms — Forms that look great on any device
✅ Pros
- Best enterprise integrations, especially Salesforce
- HIPAA-compliant with BAA available
- Advanced analytics and reporting
- Strong compliance features (SOC 2, GDPR)
- Digital signature for legally binding submissions
❌ Cons
- No free plan — starts at $50/month
- Expensive for small businesses
- Interface can feel complex for simple forms
- Template variety lags behind Jotform/Typeform
Pricing
Pro
5 forms · 1,000 submissions/mo · core features
Pro Unlimited
Unlimited forms · 10K submissions/mo · integrations
Enterprise
HIPAA · SSO · dedicated success manager
6. Paperform
✨ Best for Creative FormsPaperform is a beautifully designed form builder that lets you create visually stunning forms, landing pages, and microsites. Unlike typical form builders that prioritize function over aesthetics, Paperform treats every form as a canvas for creative expression — with pixel-perfect design controls, embedded media, and a unique \"article mode\" for long-form content.
Key Features
- Pixel-perfect design control — Adjust fonts, colors, spacing, and layout with precision
- Article mode — Create long-form content pages with embedded forms
- 800+ templates — Designer-quality templates for every use case
- Embed anything — YouTube videos, Calendly, Google Maps, PDFs, and more
- Payment collection — Stripe, PayPal, and Square integrations
- Logic jumps — Personalized form paths based on answers
- Custom domains — Host forms on your own domain for branding
- Domain masking — Hide Paperform URLs for a seamless experience
- 30+ integrations — Email marketing, CRM, and automation tools
- PDF submissions — Auto-generate branded PDFs from form data
✅ Pros
- Most beautiful form designs of any builder
- Unique article mode for long-form content
- Custom domain support for white-label forms
- Strong design controls without coding
- Good value at $20/month starting price
❌ Cons
- No free plan (14-day trial only)
- Smaller integration ecosystem than competitors
- Less suited for enterprise-scale workflows
- Less template variety than Jotform
Pricing
Basic
3 forms · 500 submissions/mo · basic features
Pro
10 forms · 5,000 submissions/mo · custom domains
Business
Unlimited forms · 25K submissions/mo · all features
Enterprise
Unlimited everything · SSO · white-label
Which Form Builder Should You Choose?
With so many strong options, the right form builder depends on your specific needs. Here's a quick decision guide:
🏠 Small Business / Freelancer — Best: Jotform
You need something that works out of the box without a steep learning curve. Jotform's 10,000+ templates cover virtually every use case, and the free plan is generous enough to get started. As your needs grow, paid plans unlock powerful automation without breaking the budget.
📊 High-Volume Surveys & Quizzes — Best: Typeform
If you're building surveys, lead generation forms, or quizzes where completion rate and respondent experience matter, Typeform's conversational format consistently outperforms traditional form builders. The higher per-response cost pays off in data quality.
🛠️ WordPress Website — Best: WPForms
Your forms should live inside your WordPress site, not in a separate web app. WPForms is the most WordPress-native form builder, with deep integration into your dashboard, WooCommerce, and WordPress themes. The Lite plugin on WordPress.org is genuinely useful for free.
⚙️ Complex Enterprise Workflows — Best: Formstack
You need SOC 2 compliance, HIPAA support, Salesforce integration, and enterprise-grade security. Formstack is built for organizations where forms drive critical business processes and the data must flow into your existing enterprise stack.
🎨 Brand-Focused Creative Forms — Best: Paperform
Your forms are part of your brand experience. You want pixel-perfect design, custom domains, and the ability to embed rich media. Paperform lets you create forms that look like they were designed by a professional — because they essentially were.
🔌 WordPress Developers / Agencies — Best: Gravity Forms
You're building forms for clients or need deep customization that goes beyond what visual builders can offer. Gravity Forms' 300+ hooks let you bend it to your will, and the extensive add-on ecosystem handles everything from quiz grading to user registration.
Frequently Asked Questions
What is the best free form builder?
Jotform offers the most generous free plan with 5 forms and 100 monthly submissions. Google Forms is completely free with unlimited forms but fewer customization options. WPForms Lite (free WordPress plugin) is the best free option specifically for WordPress sites.
Which form builder is best for WordPress?
WPForms is the best WordPress-specific form builder with a drag-and-drop interface, 500+ templates, and seamless WordPress integration. Gravity Forms is the best choice for developers needing advanced hooks and add-ons. Both integrate deeply with WordPress and popular plugins like WooCommerce.
Is Typeform better than Jotform?
Typeform excels at creating beautiful, conversational forms with high completion rates. Jotform offers more form types, deeper integrations, and better value for high-volume users. Choose Typeform for engagement and survey quality, Jotform for versatility and scale.
Can I collect payments through online forms?
Yes. Jotform, WPForms, Gravity Forms, Formstack, and Paperform all support payment collection through integrations with Stripe, PayPal, Square, and other processors. This is useful for event registrations, product orders, service bookings, and donations.
How much does form builder software cost?
Most form builders offer paid plans starting at $12–$25 per month for individuals. Business plans range from $39–$99 per month with higher submission limits, team features, and advanced integrations. Enterprise plans with custom pricing are available for large organizations that need SSO, HIPAA compliance, and dedicated support.
Are online form builders secure?
Reputable form builders like Jotform, Typeform, and Formstack offer 256-bit SSL encryption, GDPR compliance, HIPAA compliance (on higher tiers), and spam protection. Always check for SOC 2 compliance and data residency options when handling sensitive data like healthcare records or financial information.
Can I create multi-page forms with conditional logic?
Yes. All six form builders reviewed here support multi-page forms and conditional logic. This lets you show or hide questions based on previous answers, creating a personalized experience that improves completion rates and data quality.
Which form builder is best for surveys and quizzes?
Typeform is ideal for surveys thanks to its conversational, one-question-at-a-time format that consistently delivers higher completion rates. Jotform offers dedicated survey and quiz templates with scoring. Formstack provides advanced survey analytics and reporting for enterprise users.
Our Testing Methodology
To fairly compare these form builders, we evaluated each platform across six key dimensions:
- Ease of use (20%) — How quickly can a non-technical user build a functional form?
- Features (20%) — Does it have conditional logic, payment collection, integrations, and advanced capabilities?
- Template quality (15%) — Are the templates well-designed, relevant, and diverse enough to cover common use cases?
- Pricing & value (15%) — Does the cost match the features offered? Is the free plan actually useful?
- Integrations (15%) — Can it connect to the tools you already use?
- Design & customization (15%) — Can you make forms look and feel like your brand?
Our rankings reflect a balanced assessment and are updated when pricing, features, or performance change. We purchase and test paid plans ourselves whenever possible to ensure our assessments reflect real-world conditions.